BRONZE | Briefing Aberto Prémios Lusos da Criatividade

Control wanted to spice things up with a new collection of sex toys. Different shapes, different vibes, catering to all tastes. We figured out a fun way to introduce them in the spot where everyone's on the hunt for their perfect match. And we all know that finding the perfect match is an almost impossible task. Things have to be synchronized. Chemistry and physics, expectations and intentions. We wanted girls to stop waiting for the stars to align. We wanted them to know that Control won't help them find Prince Charming. But now, it will give them a pair that matches their needs.

ART DIRECTOR: Catarina Moura | COPYWRITER: BEATRIZ MARTINHO

Firstly, based on the characteristics of each one, we asked ourselves: if they were a person, what person would they be?

Secondly, we asked AI to imagine what these people would look like.

Next, we wanted to show all girls that the perfect match doesn't exist, in the place where many expectations are frustrated when looking for it. We created different dating app profiles for each of our sex toys. A fun way to show off all their qualities, or better said, their features and benefits.ould look like.